Mark Pincus returns to Zynga
Mark Pincus is returning to Zynga to try and change its fortune after a pretty huge slump in users over the last years
In its prime zynga was boasting more than 187 million users which dropped pretty hard to less than 20million and still dropping
Zynga is well known for its games on facebook which attracted millions of users through its in game invite system which it promoted to its users to unlock certain perks in game.
I will confess I use to be a hardcore Mafia wars player before zynga inditated it with so many annoying pop ups that it was just screw this I am off
from what I have seen in Zynga games throughout the years is the fact that Zynga have spent more time on trying to get in game purchases and people through referrals that most games are pretty much 60%-80% advert and pop ups offering some sort of in game reward or purchase.
which pretty much killed the enjoyment of the games as people spent more time closing pop ups then actually enjoying the content provided.
Granted companies need to make money from adverts and in game purchases but overkill comes to mind when zynga come into the picture
He’s going to have a mountain to climb to try and bring the company back to its prime considering how far it has fallen and pretty much the poor direction it has been taken in terms of game quality
“Troubled game maker Zynga has announced that founder Mark Pincus will return to lead the company, as it struggles to repeat the success of hits like Farmville.
Current chief executive Don Mattrick, who joined the company in 2013, will leave, effective immediately.
“I am returning to the company that I love in order to accelerate innovation,” Mr Pincus said in a statement.
He will receive a salary of $1.
Mr Mattrick said he will return to his native Canada, adding: “I believe the timing is now right for me to leave as CEO [chief executive officer] and let Mark lead the company into its next chapter given his passion for the founding vision and his ability to couple our mobile progress with Zynga’s unique strengths.”
Although Zynga – known primarily for its once-popular Facebook games like Farmville and Words with Friends – has stabilised under Mr Mattrick, the company has continued to struggle.
In its most recent earnings release, Zynga said it lost $225.9m (£152m) in 2014, compared to $37m a year earlier.
However, it said its mobile audience continued to grow – showing that it no longer relied on Facebook to generate a majority of its traffic.
Shares in the company were up more than 3% in trading after US markets had closed.
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