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Microsoft does the 180

Microsoft does the 180

Microsoft have officially done the full 180 on the Xbox one.
before Launch
*Always Stay connected to the Internet to work
*DRM on all game purchases made from stores and online
*Always have Kinect Sensor Bar attached
*Xbox Home gold
* Ability to share Games with Family and friends
* 24 Hour Check in requirement to play games
* Xbox one will not sell without the Kinect sensor as it’s a integral part of the system
* Require gold to use Apps on Xbox one
After Launch
*Always Stay connected to the Internet to work (Scrapped)
*DRM on all game purchases made from stores and online (Scrapped)
*Always have Kinect Sensor Bar attached (Scrapped)
*Xbox Home gold (Still active)
* Ability to share Games with Family and friends (Scrapped)
* 24 Hour Check in requirement to play games (Scrapped)
* Xbox one will not sell without the Kinect sensor as it’s a integral part of the system (Scrapped)
* Require gold to use Apps on Xbox one (Scrapped)
Doing the maths it’s pretty much a 180° turn of policy by Microsoft.
Let’s look into the last few months at the sales figures (http://www.vgchartz.com/ used as reference to sales figures)
worldwide_totals
with roughly 3 million+ Sales Sony have taken a hefty lead against Microsoft when it comes to sales of the console and this is mostly from Sony allowing its consumers to choose what type of console they purchase and what accessories comes with it, it did also help to have great PR and a good start with the launch.
This is compared to Microsoft who pretty much had the worst console launch in history with the worst possible PR to match where they pretty much went with the tone you get what we say and that’s final.
after the poor release of the Xbox one, Microsoft had to make a lot of concessions and back down in areas which they originally said were core values of the future of gaming.
These included the following concessions first,
The removal of DRM and back to the previous model of only having DRM on digital downloaded content but removing the requirement for DRM on Disc based games.
this also meant the 24 hour check in was not required and then removed by Microsoft and their vision for allowing people to share games had to also be abandoned as that tied in with their 24 hour check in policy and DRM requirements.
Microsoft also hit up a wave of criticism for making the Kinect compulsory and a requirement in which for the Xbox one to work has to have the Kinect connected at all times to function, this was later announced by Microsoft that it would not be a requirement anymore and that users can keep their Kinect disconnected to use the console.
With that announcement Microsoft pretty much gave the hint that this day would come that the Kinect is not required for the console and that chances are possible that a Kinectless console would be coming soon, I guess it just took Microsoft to see that sometimes you can’t force something on a user base.
this has been shown above in the sales figures by Sony whom when it comes to games did not have the large line of games Microsoft did, but they gave the players a console that they wanted and not the poor attitude shown by Microsoft PR on launch.
But as the time has passed Microsoft seem to be learning from their mistakes and are taking the right measures to reach out to all their player base by providing a product which suits their gaming, granted this will also ruffle the feathers of hardcore supporters who had been defending the console since launch and stood by the console before Microsoft made any concessions.
some people fear this will mean the end of Kinect and that publishers will just abandon the Kinect altogether as people won’t buy it, for that I would like to point to the Playstation eye for the Playstation 4 and how well that is selling due to the features and possibilities it gives to users, just like the Kinect does.
The reversal of the requirement Gold subscription to use apps on the consoles is a great step and something which should have been done a long time ago, restricting things like Netflix, YouTube and other apps to just gold users did not make sense as they were free and subscription based services which the users already paid for, by barring silver members from these apps took away most the features of using the consoles as a entertainment hub and only really gave the console one purpose as a gaming a console.
179794-08 Xbox Live Digital Poster-s16_FINAL
End of the Day Microsoft have been losing ground to Sony and this is the only way they can bounce back, even it required them to completely change their Vision of the Xbox one from what they had planned from launch to where it has come in the last few months.
with these changes Microsoft should see a nice Boost in their sales as the prices will drop and with their line of games they pretty much have a solid platform once again.

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