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Ubisoft® And Sony Pictures Bringing Rabbids To The Big Screen

Ubisoft® And Sony Pictures Bringing Rabbids To The Big Screen
London, UK — February 10, 2014 — Today, Ubisoft and Sony Pictures Entertainment
announced that the studios are partnering to develop a full-length feature film
based on the Rabbids, the irreverent, wacky characters from the popular TV series
and videogames.
Jean-Julien Baronnet, Executive Director, Ubisoft Motion Pictures, and Hannah
Minghella, president of Production for Columbia Pictures, offered comment on the
deal:
“Sony Pictures has tremendous experience developing hybrid live-action-and-animated
blockbusters for audiences around the world, which makes them a natural fit for what
we want to achieve with a Rabbids film,” said Baronnet. “This deal deepens our
partnership with Sony Pictures and highlights our holistic approach to bringing
Ubisoft’s brands to new audiences while still maintaining the brands’ creative
integrity.”
Minghella added, “There is an infectious quality to the Rabbids. Their simple joy
and absurd, anarchic behavior inadvertently causes you to look at the world afresh.
There’s no end to the comedy and chaos they will cause when they invade our
theaters.”
Recently, the Rabbids took over the small screen, thanks to partnerships between
Ubisoft Motion Pictures, Nickelodeon and France Televisions. The hit show, titled
“Rabbids Invasion,” has been seen more than 165 million times in five months; more
than two million viewers on average tune into each episode in the U.S.
The Rabbids got their start as the crazy, loveable villains in Ubisoft’s Rayman
videogames and have since branched into comic books, collectibles, merchandise,
mobile games, television and more. The latest example, The Rabbids Time Machine
attraction at France’s second-biggest theme park Futuroscope, drew big crowds and
rave reviews on its opening weekend and showcases Ubisoft Motion Pictures’ ability
to successfully develop Ubisoft’s brands in new mediums.
The project will be overseen at Ubisoft by Ubisoft Motion Pictures and the group
will actively participate in the film’s production. Minghella and Jonathan Kadin
will oversee for Sony Pictures.